It’s the most wonderful time of the year – and the time when everyone is refreshing their calendars and booking out their first meetings of the new year. A calendar is something that everyone, no matter what their business or their day job, uses. Being able to make dates in your pocket diary is great, and booking it into the computer so you get a reminder 5 minutes before is invaluable, but nothing beats having a full month overview right there on your desk. No matter what your business or industry, a corporate calendar is a great way to say thank you to your customers this Christmas. Not only that, but there are a few hidden advantages there too.
When you’re thinking of giving gifts to your suppliers and customers, your first thought is normally what will make a good impression on them and express your thanks for their service or customer through the year. Your second thought should be about how you can use this opportunity to build up your brand awareness. By giving them a printed calendar you are ensuring that your brand name will be displayed on their desk for a full year and avoiding the risk of it being thrown away with yesterdays newspapers.
Building Good Relationships
They say that the base of a good relationship is generosity, closely followed by reciprocity. Being willing to give something away for free – whether its advice, samples or a corporate gift, is always a good thing, and can be the foundation of a great relationship. If you are willing to give a little., then it is likely your customers will want to give in return. So an unsolicited gift at Christmas of something that is actually useful to them can be invaluable. Plus, who doesn’t love a good freebie?
Leave An Impression
The quality of your calendar printing can make all the difference when it comes to subtle indirect marketing or free gifts. If you have created them yourself using your office printer and a home binding system, then it gives off quite a different impression than a professional, glossy calendar. If you gift an item of real quality, then you are not only giving your clients something nice, but also displaying your values. Attention to detail is important, and if your product is perfect then clients will have more confidence in you and your brand.
Cost Effective Marketing
Corporate calendars are a great investment in terms of marketing. Your business name, corporate colours and tagline will be there, in the corner of their eye, on their desk or on their wall for 12 months. That’s a year’s worth of advertising at one low cost, for every one of your clients and suppliers. They also make a great gift for new contracts, and their value almost always makes up the cost and then some.
So what are you waiting for? Get your new branded calendars designed and printed today. Just contact us to find out more or visit our printed calendars page.